Project Proposal

Avsar Photography
Delivery Platform

A custom-built photo delivery system with private and public access control, payment-gated downloads, and AI-powered guest photo discovery via selfie matching.

Prepared ForAvsar Photography
DateMay 2026
Version1.1
Proposed ByShivakriti
Built for Your Business & Your Brand
Existing platforms in this space each solve parts of the workflow. What none of them offer is the full combination below in a single system that you own outright, with no recurring platform fees and no dependency on a third party.
  • Your brand, front and centre. Your logo, your domain, your colours. When couples and guests open the platform, they see Avsar Photography — not someone else's product with your name squeezed in. No "Powered by" watermarks, no third-party branding competing with yours.
  • Private + Public folder access control with role-based permissions across three user types (Photographer, Couple, Guest). You decide who sees what, all within a single event.
  • Pay-to-unlock download gate. All photo downloads, including guest-matched photos, stay locked until you confirm payment has been received. One toggle per event, no complicated per-photo pricing.
  • AI-powered selfie matching. Guests take a selfie from their phone and the platform finds every photo they appear in across the event. No manual tagging required.
  • QR code onboarding at the venue. Guests scan a QR code at the event, register with a selfie, and get notified when their photos are ready. No app download needed.
  • Full ownership. You own the platform and the data. No monthly subscription to a third-party service, no photo compression, no credit-based pricing. One investment, yours forever.

What this means: Instead of paying recurring fees and working within someone else's product limitations, you invest once in a platform you fully own, built specifically for how your business works.

Module Breakdown
12 modules across two phases. Phase 1 delivers the complete photo delivery workflow. Phase 2 adds AI-powered face recognition so guests can find their own photos using a selfie.
ModuleWhat It DoesComplexityPhase
Auth & Roles
Three user roles: Photographer, Couple, Guest. Invite-link based onboarding (no traditional signup), OTP verification, and session management.Medium1A
Event Management
Create and manage events with details (couple name, date, venue, event type). Private and public folder creation per event. Configurable retention period.Medium1A
Upload System
Resumable uploads that recover if the browser closes mid-upload. Parallel uploading for speed. Real-time progress tracking across up to 5,000 photos per event. Metadata extraction for sorting.Critical1B
Media Processing
Automated pipeline: generates a thumbnail for grid view and a watermarked preview per photo. Originals stored untouched. Handles orientation correction and colour profile conversion so photos display correctly across all devices.Critical1B
Gallery UI
Optimised gallery that handles thousands of photos smoothly. Thumbnails load first, full preview on tap. Full-screen lightbox viewer with previous/next navigation for browsing through photos. Folder browsing. Mobile-first design (90% of guests will open on phone).High1C
Download System
Individual photo downloads via secure time-limited links. Bulk download: photos automatically packaged in the background and split into manageable chunks. Notification when ready.Critical1C
Payment Gate
Photographer toggles "paid" per event. Before payment: watermarked previews only, all downloads locked (including guest-matched photos). After payment: originals accessible, downloads unlocked.Low1C
QR Codes
Unique QR code per event that links to the event gallery or landing page. Printable format for display at the venue.Low1C
Notifications
Email notifications: "Your photos are ready," "Your download is ready," "New photos added." In-app notifications for the couple. Processing status for the photographer.Medium1C
Face Indexing
After upload and processing, all photos are analysed for faces using AWS Rekognition. One collection per event. Faces are indexed and linked to the photos they appear in. Processed automatically in the background.High2
Selfie Matching
Guest takes a selfie using their phone camera. The platform matches it against all indexed faces and returns every photo that person appears in, with confidence scoring.High2
Guest Portal
Two flows: (1) At the event, guest scans QR, takes selfie, enters phone number, and gets notified when photos are matched. (2) After the event, guest uses a shared link to take a selfie and find their photos. Personal gallery showing only their matched photos.Medium2
Phased Development Plan
Each phase ends with a working, usable product. Phase 1 is a complete standalone photo delivery platform. Phase 2 adds AI-powered guest photo discovery on top of that foundation.
PHASE 1A — Foundation
Auth, Events & Infrastructure
2 modules + cloud setup

User authentication with three roles, event management with private and public folder structure, cloud storage and CDN setup, and the application shell.

  • Photographer can log in, create events, and manage folders
  • Cloud infrastructure is operational
  • Couple and Guest invite-link onboarding works
PHASE 1B — Core Engine
Upload & Processing Pipeline
2 modules (highest complexity)

The engineering core of the platform. Resumable uploads handling thousands of photos, and an automated processing pipeline that generates thumbnails and watermarked previews for every photo.

  • Upload up to 5,000 photos with real-time progress
  • Thumbnails and watermarked previews generated automatically
  • Processing status visible in photographer dashboard
  • Photo orientation and colour display handled correctly
PHASE 1C — Delivery Layer
Gallery, Downloads & Payment Gate
5 modules incl. gallery UI

The experience your clients and their guests will interact with: a fast mobile-first gallery, bulk downloads, payment-gated access, QR codes for events, and email notifications.

  • Complete flow: upload → process → view → pay → download
  • Guests browse the public gallery on their phone
  • Couple sees private + public folders, downloads unlock after payment
  • Bulk downloads packaged in the background with notification when ready
  • QR codes generated per event for venue display
PHASE 2 — AI-Powered Guest Discovery
Face Recognition, Selfie Matching & Guest Portal
3 modules

AI integration that lets guests find their own photos by taking a selfie. Photos are automatically indexed for faces after upload, and guests can match against the collection using their phone camera. Pre-registration at the venue via QR, or self-service after the event.

  • All event photos automatically indexed for faces
  • Guest takes selfie and sees every photo they appear in
  • Pre-registration flow: QR scan at venue → selfie → phone number → notified when ready
  • Post-event flow: shared link → selfie → matched photos shown
  • Guest-matched photo downloads also gated behind payment confirmation
Total Project ScopePhase 1 + Phase 2
12
Modules
4
Milestones

Phase 1 standalone delivers a fully functional photo delivery platform. Phase 2 adds AI-powered guest discovery on top of that foundation. Development pricing and timeline discussed separately based on scope confirmation.

What Makes This Different from Standard Software
This is not a typical business application. The table below compares this platform against a standard business management app of similar module count to illustrate the difference in engineering complexity.
FactorStandard Business AppThis Platform
Core patternForms → Database → ListsFile handling, async processing, CDN, cloud APIs
Cloud servicesNone3-4 (Storage, CDN, AI, Message Queues)
Async processingNoneCore to 5 modules
File handlingNoneUp to 5,000 photos per event, 100+ GB
InfrastructureSingle serverStorage lifecycle, CDN, queue workers, AI pipeline
FrontendForms and tablesOptimised gallery for thousands of photos, camera API, mobile-first
AI / MLNoneFace detection, vector indexing, similarity matching
Relative complexity3.5× – 4×
Monthly Cloud Costs
These are usage-based costs paid directly to AWS, separate from development. Estimates below assume 30-50 events per year.

Photo Storage

Scales with the number of events and photos. Automated lifecycle policies move older events to cheaper storage tiers over time to keep costs in check.

CDN (Content Delivery)

Handles gallery bandwidth when hundreds of guests view photos simultaneously. Keeps the experience fast and reliable.

AI Recognition (Phase 2)

Per-face indexing and search costs. Scales with the number of photos and guests using selfie matching.

Server, Database & Queue

Application server, database, caching, and background job processing. Starts lean, scales with usage.

Platform Stack
LayerTechnologyWhy
BackendGo (Golang)High-performance language built for concurrent operations like handling thousands of uploads and background processing jobs simultaneously
FrontendNext.js (React)Fast initial page load, excellent mobile performance, and access to the React ecosystem for building the gallery experience
DatabasePostgreSQLReliable relational database for events, users, photo metadata, permissions, and download tracking
QueueRabbitMQBackground job processing for thumbnails, watermarks, face indexing, bulk downloads, and notifications
CacheRedisFast session management, gallery page caching, and rate limiting
Storage + CDNAWS S3 + CloudFrontScalable photo storage with global content delivery for fast gallery loading
AI (Phase 2)AWS RekognitionManaged face matching service, no custom machine learning infrastructure needed
How We Work Together

Payments

Milestone-based payments per phase. A portion held until each deliverable is demonstrated and accepted.

Communication

Weekly progress updates. Staging access provided so you can see and test progress after each milestone.

Scope Changes

Minor adjustments are included within reason. New features or significant changes are quoted separately before any work begins.

Platform Ownership

This is your platform with your branding. Full ownership of the product, hosted under your domain, presented to your clients as your own.

Post-Delivery Support

30-day bug-fix support included after delivery. Extended maintenance available on a retainer basis.

Infrastructure Setup

AWS account setup and configuration included in Phase 1A. Ongoing infrastructure bills paid by you directly to AWS.

Exclusions & Future Additions
The following items are not part of the current scope. They can be discussed and quoted separately as future additions.
  • WhatsApp Business API — Automated messaging via WhatsApp (template approvals, notifications, per-message costs). Listed as an optional add-on that can be scoped alongside or after Phase 2.
  • Native Mobile Application — The platform is built as a mobile-optimised web application. A dedicated iOS/Android app is a separate project.
  • Video Handling — Video upload, storage, processing, and delivery are not included in the current scope. The platform handles photos only at this stage.
  • Multi-Language Support — The platform will be in English. Localisation into other languages can be added later.